Trust, Not Just Tools: How Fortrea is Streamlining Study Start-Up Through Stronger Site Relationships
In clinical research, operational improvements often begin with tools, templates, and timelines. However, at Fortrea, the driving force behind smoother study start-up is something more fundamental: relationships. Through a deliberate shift in culture, structure, and leadership mindset, Fortrea is creating more trusted, responsive connections with investigative sites. The result is not only improved




